Ian Benton’s professional specialty is guiding organisations in internationalising their marketing operations across unfamiliar cultures and in achieving organisational agility whilst doing it. For over 30 years, Ian has maintained a dual-career to Marketing Director roles in technology-based organisations in UK, Japan, and Australia in tandem lecturing various marketing and management subjects and often providing academic/administrative leadership at universities across the world where business has taken him. He has taught in the UNSW MBA, MBT, Master of Marketing and MCom programs as an Adjunct Senior Lecturer since 2006. Ian is a Fellow of the Australian Marketing Institute & member of the Chartered Institute of Marketing (UK). He is an expert panel advisor to the Australian Federal Government’s Commercialisation Australia Innovation Program and sits on several Australian and UK Boards.