Bachelor of Business

Program Aim

To produce graduates who have a broad knowledge and skills of business with particular expertise in their chosen field(s) to meet industry demand in local and global business environment.

Program Rationale

The Bachelor of Business program helps students to build the knowledge and skills necessary for a career in a wide range of areas within business and the not-for-profit and public sectors. The Bachelor of Business program is designed to allow learners to customise their program by sampling a range of business disciplines prior to choosing the business discipline in which to specialise through a selected Major. The program adopts enquiry-based learning approach that helps learners to develop important problem-solving and decision-making skills relevant to any business. Graduates go on to develop careers in the management of large, medium and small businesses in government and private sectors, both domestically and internationally.

Program Learning Outcomes

The Bachelor of Business program has the following learning objectives:

To demonstrate the ability to think critically and analyse complex business situations.
To demonstrate the ability to apply business theory of their area of specialisation in practice.
To demonstrate well-developed oral and written communication skills.
To demonstrate awareness of business ethics principles, corporate social responsibility and sustainability in a global context.
To demonstrate knowledge and skills in their field of expertise.
To demonstrate the capacity to work individually and as part of a team.
To demonstrate an understanding of corporate, legal, and regulatory environments.

Industry Needs

As identified by Andrew Norton in Grattan Institute’s report ‘Mapping Australian Higher Education’, there is a demonstrable skills shortage for qualified individuals across a broad range of business disciplines that needs to be satisfied. In addition to that, generally, the demand for higher education in Australia has been on the rise in the last decade and is still growing rapidly. The proposed Bachelor of Business with majors in Accounting, Hospitality Management, Information Systems, and Management are likely to contribute in satisfying that increased demand of higher education among domestic and international students.

Graduate Career Outcomes

Bachelor of Business qualifications are aimed to provide a broad-based foundation for entry into graduate positions that can lead to a wide range of rewarding careers. It is expected that graduates start a career in the fields including:

Accounting
Public Accounting Practice
Public Sector Accounting /Auditing
Business Analysis
Systems Analysis
Multinational Corporations Management
Hospitality Services Professions
Project Management Professions

Accounting Major

In the Bachelor of Business – Accounting major, you will achieve strong foundation skills and knowledge required to successfully enter the workforce as an accountant. Upon graduation, you would be equipped with a specialist understanding of accounting and its associated business fields. This profession has seen a major shift in recent times, from a strictly financial focus of economic accountability, to a more complex role within business organisations and management. The accounting profession has also expanded to include areas such as information systems. BBus “Accounting Major” is approved by CPA Australia and Chartered Accountants Australia and New Zealand (Chartered Accountants ANZ). Read more

Hospitality Management Major

In the Bachelor of Business – Hospitality Management major, you will achieve an excellent basis for a management career in the hospitality industry. You will be provided with a comprehensive understanding of hospitality and business management principles, and fine-tuning relevant industry skills. This discipline of study will endow you with strong, real-life problemsolving capabilities, the ability to anticipate change, and a commitment to lifelong personal development. Read more

Information Systems Major

In the Bachelor of Business – Information Systems major, you will gain technical and analytical skills, as well as, the ability to assess, evaluate, and communicate the key aspects of information systems as an enabler of modern organisations. You will also study key commerce courses, such as accounting and management. You will also participate in team projects, developing solutions to real-world problems based on real organisations in the business world.

As part of your specialisation study, you may be eligible to join professional bodies in your area, such as ACS. Read more

Management Major

In the Bachelor of Business – Management major, you will develop the skills needed to successfully lead teams in a broad range of organisations. You will learn how to plan, monitor and control resources, meet key business objectives, and master the art of managing yourself and others. This discipline prepares you for a diverse range of management roles. You will know how to make effective, well-informed business decisions, in any situation.

As part of specialisation study, you will meet the prerequisites for your eligibility to apply for the membership of professional bodies in your area, such as AIM. Read More

Program Structure

The Bachelor of Business program will have the following delivery structure:

The Bachelor of Business is a three-year full-time degree, delivered over six
semesters.
Each semester will run over 12 weeks
24 courses
Each course has 4 contact hours per week broken down into lecture and tutorial components (2 hours lecture + 2 hours tutorial)
12 credit points (cps) per course
288 credit points to complete the program

Program Progression Rules

To complete the Bachelor of Business program, the student would need to complete 24 courses in the following order:

Single Major (Other than Accounting)

8 First year common core courses (100 Level)
8 Courses in chosen Major – at least 4 out of 8 courses must be at 300 level
4 Courses in chosen Minor – at least 2 out of 4 courses must be at 300 level
4 Elective courses

Single Major (Accounting)

8 First year common core courses (100 Level)
10 Courses in chosen Major – at least 4 out of 8 courses must be at 300 level
4 Courses in chosen Minor – at least 2 out of 4 courses must be at 300 level
2 Elective courses

Double Major (other than Accounting)

8 First year common core courses (100 Level)
8 Courses in first chosen Major – at least 4 out of 8 courses must be at 300 level
8 Courses in second chosen Major – at least 4 out of 8 courses must be at 300 level

Double Major (Accounting)

8 First year common core courses (100 Level)
10 Courses in Accounting Major – at least 4 out of 8 courses must be at 300 level
8 Courses in second chosen Major – at least 4 out of 8 courses must be at 300 level

Program Location

This program is offered at our campuses in Sydney, Melbourne and Darwin.

Core Courses

Level 100

Communication in Business
Foundations of Accounting
Business Economics
IT and Business Processes
Marketing
Management
Fundamentals of Business Law
Business Statistics

Credit Points: 12

BUSC101

Course Information

The aim of this course is to provide you with the skills and knowledge of communication in the business environment. In this course, there is a strong focus on developing your understanding of theories of communication in business contexts and its application to effective business writing at a high level, persuasive and appropriate verbal and non-verbal communication, and interpersonal skills across teams and cultures.

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of external communication as well as an effective internal communication system. This course also develops an awareness of the importance of concise written expression to modern business communication.

You will be individually assessed on how to research and process information through your ability to conduct surveys, critical and logical thinking, communicating through visuals in oral presentations and in public speaking. You will learn to communicate in a logical, cogent, coherent, and well-organized manner.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

Communicate and work effectively as an individual or in a group to develop and apply critical thinking and analytical skills
Understand and express complex ideas accurately in oral, written, and visual communication forms
Understand the opportunity to use interpersonal and communication skill in different business settings
Review need of and be able to use current business technology
Identify social and cultural implications of business situations
Identify and assess ethical, environmental and/or sustainability considerations in business decision-making and practice

Credit Points: 12

ACCT101

Course Information

In this course, you gain an introductory knowledge of accounting from a wide range of disciplines. It introduces you to accounting concepts in preparation for more advanced business topics within the Bachelor of Business program.

The overview of this course is for you to understand the accounting principles relating to the preparation of financial and managerial reports. In this course, the focus will be on the Income Statement, the Balance Sheet, Statements of Cash Flows, and Statement of Shareholders’ Equity. You will learn how to compile and analyse these financial statements, determine the value of a firm, and compare the firm to its competitors. This course will also focus on how to illuminate the accounting information for utilisation by a variety of stakeholders in planning, controlling, and investing decisions. For those continuing accounting studies, this course provides a general foundation upon which later courses will build upon.

Course Level Aims and Learning Goals

Explain and apply basic financial accounting knowledge to complete the accounting cycle;
Explain and apply basic management accounting techniques to resolve business problems;
Prepare and interpret financial statements;
Identify and interpret the role of ethics and sustainability in accounting; and
Apply the key concepts and principles underlying the recognition, measurement, recording and provision of accounting information using manual accounting systems.

Credit Points: 12

ECON101

Course Information

This course introduces economic concepts and principles which are useful in understanding the general economic environment within which businesses and other organisations operate. This course introduces the essential concepts, tools, and methods of statistics for you in business, economics, and similar disciplines, although it may have wider interest. This course will help you to develop the understanding that you will need to make informed decisions using data, and to communicate the results effectively. The focus is on concepts, reasoning, interpretation and thinking rather than computation, formulae, and theory.

The microeconomics components of this course examine how consumers and firms make decisions and how they interact with each other in markets. Topics covered include supply and demand, consumer and firm behaviour, price determination and the operation of markets, situations of market failure, and the impact and role of government on the economy.

The macroeconomics components of this course will help you to understand the entire economy and its wellbeing. Those topics look at the effect of factors such as inflation, exchange rates, interest rates and trade on the wellbeing and stability of the economy.

Course Level Aims and Learning Goals

Describe and discuss the fundamentals of microeconomic and macroeconomic theory;
Identify and illustrate simple economic tools that assist in decision making;
Demonstrate economic literacy by communicating effectively using economic theory;
Evaluate and critically analyse economic information to make informed business decisions;
Describe and evaluate how government economic policies affect the national economy as well as individual businesses; and
Apply an economic approach and way of thinking to analyse real world events.

Credit Points: 12

ITIS101

Course Information

This course introduces you to the strategies associated with the implementation and delivery of IT and information systems.

By using a hands-on approach, you will learn methods, tools and techniques in the modelling and improvement of business processes. Subsequently, you will be able to evaluate the risks associated with the key types of information technology used in business today. By the end of this course, you will understand the relationship between information technology, business processes and information system effectiveness.

Throughout the duration of this course, you will be given the opportunity, via journal entries, to reflect on the material and discuss important aspects in the subject. In addition, a major component of the subject assessment will require you to prepare a report that substantiates information system requirements for a business. The report will document one key information technology/process such as a CRM or SCM system used in a modern firm, perform business process modelling and justify improvements made.

Course Level Aims and Learning Goals

Describe and discuss the relationship between information technology and information systems and business performance and effectiveness
Identify the key types of information technology used in business today
Critically assess the advantages and disadvantages of different IT and information systems
Discuss the key aspects associated with the implementation and delivery of IT and information systems
Describe and discuss the risks associated with information systems
Critically assess the ethical and privacy issues associated with IT and information systems

Credit Points: 12

MKTG101

Course Information

This course introduces you to the marketing function in an organisation. The course focuses on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between consumers and business units. By the end of the course, you will understand the importance of the marketing mix, including aspects of product design, pricing, placement, and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on sustainability.

You will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to intuitively ask: Who is the consumer? What does the customer need? What does the customer want? Marketing is an understanding of how to communicate with the consumer.

Additionally, the course will provide you with opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by various means.

Course Level Aims and Learning Goals

Examine and discuss the key concepts and principles of marketing
Discuss how key marketing concepts can be used in analysing a range of marketing problems at local and global levels
Describe and discuss the fundamentals of market research, its aims, and objectives
Analyse the components of the marketing mix
Critically evaluate marketing strategies
Develop critical, creative and analytical thinking by performing a marketing analysis that results in a practical marketing plan
Demonstrate ability to work as an individual and as part of a team to understand a firm’s marketing records

Credit Points: 12

MGMT101

Course Information

This course aims to provide sufficient exposure for you to develop your understanding of the major themes and theories of management that are important in managing a business or organisation. This course looks at the main theoretical approaches to the management of organisations; principles of governing, the structure of organisations, theories of motivation and leadership; an appreciation of the role of culture and environment in the work of the manager; identifying modern approaches to operations management; understanding the role of teams in organisations; an appreciation of the importance of strategic planning and management; and an understanding of the ethical dimensions of the work of the manager.

You will learn to provide an explicit explanation of the link between theories presented in the course and organisational problems/management practice. Through the assessment tasks in this course, you will critically evaluate the implications of key factors in the external and internal environments that play a part in management practice. Also, to demonstrate an understanding of key aspects of management pertinent to the case study/report with skilled analysis of the implications for practice.

Course Level Aims and Learning Goals

Demonstrate an understanding of key management theories and principles, and be able to analyse management functions
Identify and analyse key factors in the external and internal environments that affect management practices
Analyse the concept of an organisation’s social responsibilities
Critically analyse the role and importance of effective communication and information management
Apply theoretical models and concepts to current management practices, problems, and issues

Credit Points: 12

LAWS101

Course Information

In this course, you will be introduced to the Australian Legal System and the foundations of business and company law. You will develop the knowledge and understanding of the Australian legal system and sources of law in Australia, the commercial legal responsibilities, and risks of doing business, key aspects of the law of torts, contracts and consumer protection, and the law associated with starting, managing, financing, and closing companies and other business entities. By the end of this course, you should be able to identify legal and ethical issues that arise in business decisions and the laws that apply to them. You will also learn to present well-supported arguments to solve real-life business law problems.

Course Level Aims and Learning Goals

Describe and discuss the key features of the Australian legal system as it applies to business law
Describe and discuss the laws that relate to the formation, operation, and termination of contracts and which affect their validity
Evaluate consumer protection legislation
Identify, analyse, interpret, and evaluate case law principles and statutory provisions as they apply to business law
Identify and analyse legal issues and problems as they apply to businesses (and hypothetical situations) and recommend appropriate courses of action with emphasis on legal precedent
Construct a coherent and logical legal argument

Credit Points: 12

BUSS101

Course Information

This course will introduce you to the quantitative tools that are necessary for day-to-day business needs. This course places a strong emphasis on developing a clear theoretical understanding of various analytical tools as well as an appreciation of the application of statistics to business decisions. These skills and competencies provide a foundation for professional practice for further study in the many different majors of the degree.

The objectives of this course are to (a) provide a basic knowledge of the application of mathematics and statistics to business disciplines; (b) develop an ability to analyse and interpret data to provide meaningful information to assist in making management decisions; and (c) develop an ability to apply modern quantitative tools (Microsoft Excel) to data analysis in a business context.

The main goal of this course is to help you develop computational skills and problem-solving capabilities using Excel as a tool for analysis and presentation of solutions to business problems. The emphasis will be placed on determining when it is appropriate to use the various techniques and how to use Excel to carry out the analysis. Interpretation of output generated by Excel is also an important objective.

Course Level Aims and Learning Goals

Demonstrate an understanding of the concepts and methods used in analysis of business data;
Identify and evaluate the correct statistical technique or analytical tool by focusing on the objective of the problem and the data type;
Compute basic statistics and analyse both manually and using appropriate computer software applications such as Excel or SPSS; and
Present and process suitable sample data, make basic statistical inferences and interpret statistical results, which lead to appropriate business interpretations in the context of the problem given.

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