Bachelor of Business – Hospitality Management Major

Program Aim

To produce graduates who have a broad knowledge and skills of business with particular expertise in their chosen field(s) to meet industry demand in local and global business environment.

Program Rationale

The Bachelor of Business program helps students to build the knowledge and skills necessary for a career in a wide range of areas within business and the not-for-profit and public sectors. The Bachelor of Business program is designed to allow learners to customise their program by sampling a range of business disciplines prior to choosing the business discipline in which to specialise through a selected Major. The program adopts enquiry-based learning approach that helps learners to develop important problem-solving and decision-making skills relevant to any business. Graduates go on to develop careers in the management of large, medium and small businesses in government and private sectors, both domestically and internationally.

Program Learning Outcomes

The Bachelor of Business program has the following learning objectives:

  • To demonstrate the ability to think critically and analyse complex business situations.
  • To demonstrate the ability to apply business theory of their area of specialisation in practice.
  • To demonstrate well-developed oral and written communication skills.
  • To demonstrate awareness of business ethics principles, corporate social responsibility and sustainability in a global context.
  • To demonstrate knowledge and skills in their field of expertise.
  • To demonstrate the capacity to work individually and as part of a team.
  • To demonstrate an understanding of corporate, legal, and regulatory environments.

Industry Needs

As identified by Andrew Norton in Grattan Institute’s report ‘Mapping Australian Higher Education’, there is a demonstrable skills shortage for qualified individuals across a broad range of business disciplines that needs to be satisfied. In addition to that, generally, the demand for higher education in Australia has been on the rise in the last decade and is still growing rapidly. The proposed Bachelor of Business with majors in Accounting, Hospitality Management, Information Systems, and Management are likely to contribute in satisfying that increased demand of higher education among domestic and international students.

Graduate Career Outcomes

Bachelor of Business qualifications are aimed to provide a broad-based foundation for entry into graduate positions that can lead to a wide range of rewarding careers. It is expected that graduates start a career in the fields including:

  • Accounting
  • Public Accounting Practice
  • Public Sector Accounting /Auditing
  • Business Analysis
  • Systems Analysis
  • Multinational Corporations Management
  • Hospitality Services Professions
  • Project Management Professions

Program Progression Rules

To complete the Bachelor of Business – Hospitality Management Major program, the student would need to complete 24 courses in the following order:

Single Major (Other than Accounting)

  • 8 First year common core courses (100 Level)
  • 8 Courses in chosen Major – at least 4 out of 8 courses must be at 300 level
  • 4 Courses in chosen Minor – at least 2 out of 4 courses must be at 300 level
  • 4 Elective courses

Program Location

This program is offered at our campuses in Sydney, Melbourne and Darwin.

Hospitality Management Major

Semester 1

  • Communication in Business
  • Foundations of Accounting
  • Business Economics
  • IT and Business Processes

BUSC101

Course Information

The aim of this course is to provide you with the skills and knowledge of communication in the business environment. In this course, there is a strong focus on developing your understanding of theories of communication in business contexts and its application to effective business writing at a high level, persuasive and appropriate verbal and non-verbal communication, and interpersonal skills across teams and cultures.

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of external communication as well as an effective internal communication system. This course also develops an awareness of the importance of concise written expression to modern business communication.

You will be individually assessed on how to research and process information through your ability to conduct surveys, critical and logical thinking, communicating through visuals in oral presentations and in public speaking. You will learn to communicate in a logical, cogent, coherent, and well-organized manner.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Communicate and work effectively as an individual or in a group to develop and apply critical thinking and analytical skills
  2. Understand and express complex ideas accurately in oral, written, and visual communication forms
  3. Understand the opportunity to use interpersonal and communication skill in different business settings
  4. Review need of and be able to use current business technology
  5. Identify social and cultural implications of business situations
  6. Identify and assess ethical, environmental and/or sustainability considerations in business decision-making and practice

ACCT101

Course Information

In this course, you gain an introductory knowledge of accounting from a wide range of disciplines. It introduces you to accounting concepts in preparation for more advanced business topics within the Bachelor of Business program.

The overview of this course is for you to understand the accounting principles relating to the preparation of financial and managerial reports. In this course, the focus will be on the Income Statement, the Balance Sheet, Statements of Cash Flows, and Statement of Shareholders’ Equity. You will learn how to compile and analyse these financial statements, determine the value of a firm, and compare the firm to its competitors. This course will also focus on how to illuminate the accounting information for utilisation by a variety of stakeholders in planning, controlling, and investing decisions. For those continuing accounting studies, this course provides a general foundation upon which later courses will build upon.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Explain and apply basic financial accounting knowledge to complete the accounting cycle;
  2. Explain and apply basic management accounting techniques to resolve business problems;
  3. Prepare and interpret financial statements;
  4. Identify and interpret the role of ethics and sustainability in accounting; and
  5. Apply the key concepts and principles underlying the recognition, measurement, recording and provision of accounting information using manual accounting systems.

ECON101

Course Information

This course introduces economic concepts and principles which are useful in understanding the general economic environment within which businesses and other organisations operate. This course introduces the essential concepts, tools, and methods of statistics for you in business, economics, and similar disciplines, although it may have wider interest. This course will help you to develop the understanding that you will need to make informed decisions using data, and to communicate the results effectively. The focus is on concepts, reasoning, interpretation and thinking rather than computation, formulae, and theory.

The microeconomics components of this course examine how consumers and firms make decisions and how they interact with each other in markets. Topics covered include supply and demand, consumer and firm behaviour, price determination and the operation of markets, situations of market failure, and the impact and role of government on the economy.

The macroeconomics components of this course will help you to understand the entire economy and its wellbeing. Those topics look at the effect of factors such as inflation, exchange rates, interest rates and trade on the wellbeing and stability of the economy.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Describe and discuss the fundamentals of microeconomic and macroeconomic theory;
    Identify and illustrate simple economic tools that assist in decision making;
  2. Demonstrate economic literacy by communicating effectively using economic theory;
  3. Evaluate and critically analyse economic information to make informed business decisions;
  4. Describe and evaluate how government economic policies affect the national economy as well as individual businesses; and
  5. Apply an economic approach and way of thinking to analyse real world events.

ITIS101

Course Information 

This course introduces you to the strategies associated with the implementation and delivery of IT and information systems.

By using a hands-on approach, you will learn methods, tools and techniques in the modelling and improvement of business processes. Subsequently, you will be able to evaluate the risks associated with the key types of information technology used in business today. By the end of this course, you will understand the relationship between information technology, business processes and information system effectiveness.

Throughout the duration of this course, you will be given the opportunity, via journal entries, to reflect on the material and discuss important aspects in the subject. In addition, a major component of the subject assessment will require you to prepare a report that substantiates information system requirements for a business. The report will document one key information technology/process such as a CRM or SCM system used in a modern firm, perform business process modelling and justify improvements made.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Describe and discuss the relationship between information technology and information systems and business performance and effectiveness
  2. Identify the key types of information technology used in business today
  3. Critically assess the advantages and disadvantages of different IT and information systems
  4. Discuss the key aspects associated with the implementation and delivery of IT and information systems
  5. Describe and discuss the risks associated with information systems
  6. Critically assess the ethical and privacy issues associated with IT and information systems

Semester 2

  • Marketing
  • Management
  • Fundamentals of Business Law
  • Business Statistics

MKTG101

Course Information

This course introduces you to the marketing function in an organisation. The course focuses on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between consumers and business units. By the end of the course, you will understand the importance of the marketing mix, including aspects of product design, pricing, placement, and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on sustainability.

You will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to intuitively ask: Who is the consumer? What does the customer need? What does the customer want? Marketing is an understanding of how to communicate with the consumer.

Additionally, the course will provide you with opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by various means.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Examine and discuss the key concepts and principles of marketing
  2. Discuss how key marketing concepts can be used in analysing a range of marketing problems at local and global levels
  3. Describe and discuss the fundamentals of market research, its aims, and objectives
  4. Analyse the components of the marketing mix
  5. Critically evaluate marketing strategies
  6. Develop critical, creative and analytical thinking by performing a marketing analysis that results in a practical marketing plan
  7. Demonstrate ability to work as an individual and as part of a team to understand a firm’s marketing records

MGMT101

Course Information

This course aims to provide sufficient exposure for you to develop your understanding of the major themes and theories of management that are important in managing a business or organisation. This course looks at the main theoretical approaches to the management of organisations; principles of governing, the structure of organisations, theories of motivation and leadership; an appreciation of the role of culture and environment in the work of the manager; identifying modern approaches to operations management; understanding the role of teams in organisations; an appreciation of the importance of strategic planning and management; and an understanding of the ethical dimensions of the work of the manager.

You will learn to provide an explicit explanation of the link between theories presented in the course and organisational problems/management practice. Through the assessment tasks in this course, you will critically evaluate the implications of key factors in the external and internal environments that play a part in management practice. Also, to demonstrate an understanding of key aspects of management pertinent to the case study/report with skilled analysis of the implications for practice.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Demonstrate an understanding of key management theories and principles, and be able to analyse management functions
  2. Identify and analyse key factors in the external and internal environments that affect management practices
  3. Analyse the concept of an organisation’s social responsibilities
  4. Critically analyse the role and importance of effective communication and information management
  5. Apply theoretical models and concepts to current management practices, problems, and issues

LAWS101

Course Information

In this course, you will be introduced to the Australian Legal System and the foundations of business and company law. You will develop the knowledge and understanding of the Australian legal system and sources of law in Australia, the commercial legal responsibilities, and risks of doing business, key aspects of the law of torts, contracts and consumer protection, and the law associated with starting, managing, financing, and closing companies and other business entities. By the end of this course, you should be able to identify legal and ethical issues that arise in business decisions and the laws that apply to them. You will also learn to present well-supported arguments to solve real-life business law problems.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Describe and discuss the key features of the Australian legal system as it applies to business law
  2. Describe and discuss the laws that relate to the formation, operation, and termination of contracts and which affect their validity
  3. Evaluate consumer protection legislation
  4. Identify, analyse, interpret, and evaluate case law principles and statutory provisions as they apply to business law
  5. Identify and analyse legal issues and problems as they apply to businesses (and hypothetical situations) and recommend appropriate courses of action with emphasis on legal precedent
    Construct a coherent and logical legal argument

BUSS101

Course Information

This course will introduce you to the quantitative tools that are necessary for day-to-day business needs. This course places a strong emphasis on developing a clear theoretical understanding of various analytical tools as well as an appreciation of the application of statistics to business decisions. These skills and competencies provide a foundation for professional practice for further study in the many different majors of the degree.

The objectives of this course are to (a) provide a basic knowledge of the application of mathematics and statistics to business disciplines; (b) develop an ability to analyse and interpret data to provide meaningful information to assist in making management decisions; and (c) develop an ability to apply modern quantitative tools (Microsoft Excel) to data analysis in a business context.

The main goal of this course is to help you develop computational skills and problem-solving capabilities using Excel as a tool for analysis and presentation of solutions to business problems. The emphasis will be placed on determining when it is appropriate to use the various techniques and how to use Excel to carry out the analysis. Interpretation of output generated by Excel is also an important objective.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Demonstrate an understanding of the concepts and methods used in analysis of business data;
  2. Identify and evaluate the correct statistical technique or analytical tool by focusing on the objective of the problem and the data type;
  3. Compute basic statistics and analyse both manually and using appropriate computer software applications such as Excel or SPSS; and
  4. Present and process suitable sample data, make basic statistical inferences and interpret statistical results, which lead to appropriate business interpretations in the context of the problem given.

Semester 3

  • Introduction to Hospitality & Tourism Management
  • Hospitality Asset & Operations Management
  • Minor Course 1
  • Elective Course 1

HOST201

Course Information

In this course you will be introduced to concepts, theories and terminology involved in an academic study of the hospitality and tourism industries. You will learn about the sectors and of the interests and activities it encompasses through an examination of its stakeholders, organisations, and management.

By the end of the course, you will have developed a foundation to make informed choices about future courses and potential career options.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Identify and explain the scope of hospitality and tourism industries and their sectors
  2. Identify the range of stakeholders involved at local, regional, and international levels within the hospitality and tourism industries
  3. Examine key human resource challenges facing hospitality and tourism managers
  4. Examine key challenges associated with consumer behaviour facing managers within hospitality and tourism organisations
  5. Analyse and apply professional ethics principles that relate to the development of quality hospitality and tourism services
  6. Analyse and apply key theories from different disciplines to analyse hospitality quality service delivery.

HOST202

Course Information

This course will introduce you to asset and operations management in the hospitality industry, exanimating aspects of strategic planning and policy making in relation to asset management and engineering functions in hospitality properties. Key issues covered include design and operations of hospitality facilities, and elements such as maintenance, technology, occupational health and safety, and conservation. The greening of the hospitality industry and its economic sustainability underpin the course topics.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Identify and compare hospitality business self-regulation systems and structures, with government determined regulatory systems;
  2. Examine the principles of asset management and prepare basic policy guidelines for the management of physical facilities;
  3. Evaluate and compare the effectiveness of hospitality property management systems;
  4. Explain how legal contracts operate and are applied within the hospitality industry;
  5. Evaluate employee rights and employer responsibilities;
  6. Evaluate and design a facilities management plan.

Possible Minor Courses:

Accounting 

Information Systems

Management

Students would be allowed to choose elective courses from the courses available/offered in the Bachelor of Business at CIM.

Any available/offered courses could be chosen, provided they are not part of the chosen major or minor.

Semester 4

  • Hotel Management
  • Food Beverage Management
  • Minor Course 2
  • Elective Course 2

HOST203

Course Information

This course is designed to provide you with a core understanding of the requirements of hotel managers across a range of internal and external stakeholders. You will examine how operational resources, communications, technology, and human assets impact a hotel manager’s work. The concept of guest service, together with guest and staff processes are also examined to provide a management foundation for later courses in the Hospitality Management major.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Identify and outline the structure of hotel and other accommodation organisations;
  2. Identify and examine key internal management systems used by hotel organisations;
  3. Examine guest service and housekeeping systems used by hotels
  4. Examine front office financial reports utilising revenue management techniques;
  5. Discuss the professional development needs of hotel human resources;
  6. Analyse the impact of emerging global issues across hotels and other accommodation sectors.

HOST204

Course Information

This course explores the core principles and practices of food and beverage management. It examines the operational efficiency of food and beverage production and service facilities in the international hospitality industry. This course examines critical elements within food and beverage management, including restaurant operations, the management process, marketing, cost and pricing strategies, production and service, sanitation and safety, design, and financial management.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Identify and discuss new trends in food and beverage product development
  2. Develop food and beverage concepts as a foundation for menu planning
  3. Examine the efficiency and effectiveness of stock control systems employed by food and beverage enterprises
  4. Analyse and modify standardised staffing and product quality control measures and apply to a localised context
  5. Apply a range of disciplinary perspectives to identify potential future strengths and weaknesses in food and beverage production and management

Possible Minor Courses:

Accounting 

Information Systems

Management

Students would be allowed to choose elective courses from the courses available/offered in the Bachelor of Business at CIM.

Any available/offered courses could be chosen, provided they are not part of the chosen major or minor.

Semester 5

  • Hospitality & Tourism Marketing
  • Services & Experience Management
  • Minor Course 3
  • Elective Course 3

HOST301

Course Inforamtion

In this course, you will cover a wide range of topics relevant and unique to tourism and hospitality marketing from both the macro and micro perspectives. From the macro perspective, the nature of the tourism and hospitality industry and its challenging products will be discussed. From the micro perspective, diverse topics from marketing elements to supply chain management for consumer satisfaction will be discussed. Distinguishing topics in this course include: experiential marketing, strategic marketing, tourism and hospitality market analysis, the tourist decision-making process, relationship marketing, promoting tourism and hospitality products.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Examine and discuss the key concepts and principles of marketing as applied to hospitality and tourism experiences;
  2. Explain how hospitality and tourism businesses create value;
  3. Evaluate contemporary consumer behaviour influences on the marketing of hospitality and tourism;
  4. Evaluate the nature, role, and significance of marketing communication in a hospitality and tourism setting;
  5. Appraise the impact of digital and social media on hospitality and tourism experiences;
  6. Evaluate contemporary challenges to the practice of hospitality and tourism and develop potential marketing responses.

HOST302

Course Inforamtion

In this course, you will be introduced to the design and management of effective and efficient systems for proper conveyance of hospitality services.
You will learn the concept of hospitality ‘service’ and ‘experience’ management where the customer is the center of the organisation. You will study the links between a range of functions within the organisation to facilitate effective strategies and service management techniques for hospitality-related enterprises. This course takes a student-centered approach and aims to develop students’ teamwork skills.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Explain and apply the principles of guest-centered hospitality service to the design of contemporary hospitality experiences
  2. Review the key components of developing excellence in service provision;
  3. Analyse the role of the guest in the co-creation of service experiences;
  4. Evaluate and apply service recovery principles to service failures; and
  5. Critically evaluate service quality within hospitality experiences.

Possible Minor Courses:

Accounting 

Information Systems

Management

Students would be allowed to choose elective courses from the courses available/offered in the Bachelor of Business at CIM.

Any available/offered courses could be chosen, provided they are not part of the chosen major or minor.

Semester 6

  • Contemporary Issues in Hospitality & Tourism
  • Strategic Planning in Hospitality
  • Minor Course 4
  • Elective Course 4

HOST303

Course Information

This course is designed to provide you with insights into critical issues and future scenarios within hospitality and allied industries. You will examine topics such as aviation, destination and distribution management, as well as current challenges and impacts resulting from developments in social media, corporate social responsibility, sustainability and eco-mobility.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Apply theoretical and operational knowledge developed throughout the degree program to evaluate current issues in hospitality and allied industries;
  2. Apply theoretical and operational knowledge developed throughout the degree program to evaluate future trends impacting on the sustainability of hospitality industries;
  3. Evaluate the effect of global conflicts and crises on hospitality industries;
    Critically evaluate the disruptive effect of technology on hospitality industries.

HOST304

Course Information

This course is designed to provide you with knowledge to examine, apply and evaluate strategic analysis for hospitality organisations and destinations. Special emphasis will be placed on the application of strategic management concepts for decision making within the hospitality environment. You will be able to evaluate strategies, their appropriateness and the issues that will determine whether they are successful.

Course Level Aims and Learning Goals

The Course Learning Outcomes (CLOs) specify what you should know and be able to do by completion of this course. The CLOs aim to contribute towards your attainment of the Program Learning Outcomes (PLOs) and Graduate Attributes (GAs), discussed further below. The CLOs are:

  1. Identify the key principles of strategic planning as they apply to local and global hospitality contexts;
  2. Analyse internal and external operating environments of hospitality enterprises;
  3. Develop, select, and implement strategies that meet the organisational objectives of hospitality enterprises;
  4. Design operational processes that translate strategy into practise;
  5. Critically evaluate the effectiveness of planning strategies employed in a variety of global hospitality business contexts.

Possible Minor Courses:

Accounting 

Information Systems

Management

Students would be allowed to choose elective courses from the courses available/offered in the Bachelor of Business at CIM.

Any available/offered courses could be chosen, provided they are not part of the chosen major or minor.

Check your Entry Requirements