Dr. Hafiza Sobia Tufail is a Lecturer at the Canterbury Institute of Management, Sydney. She is also pursuing her Postdoctoral Research Fellowship at Griffith University, Australia. She holds a Ph.D. in Marketing and has over ten years of academic and research experience at both Australia and Pakistan.
Her research focuses on consumer behaviour, sustainable marketing, and socially responsible consumption. Dr. Tufail has published in several peer-reviewed journals ranked by the Australian Business Deans Council (ABDC) and regularly presents at international academic conferences. She is also supervising postgraduate research students at the Canterbury Institute of Management.